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3D ANIMATIONAdvances in digital technology have made 3D animation more accessible for sales, marketing and corporate training purposes. It’s now possible to bring otherwise static communications to life to engage people, build customer loyalty and create positive brand perception. |
INFOGRAPHICSInfographics are a little known and often overlooked aspect of communications. They have been used for centu- ries as a means of communication but only recently formalized as a process and a tool for ‘revealing the hidden, explaining the complex and illuminating the obscure’.¹ Infographics are seen and used everywhere today. They are as simple as the instructions to assemble an Ikea table or as complex as how to undertake an intricate surgery. Footnotes: 1. Infographics Seminar Handout. Author, Venkatech Rajamanickam, National Institute of Design, Ahmedabad, October 2005. |